The lifetime savings challenge

  • Financial education
  • 1 minute read
One in four employers are looking to launch financial education initiatives in the next three years as they look to help employees tackle the lifetime savings challenge, according to recent research from Close Brothers. While 50% of employers don’t currently offer financial education, one in five said they plan to do so in the next twelve months.

With so many savings choices available, it’s understandable that people find saving difficult. To illustrate the issue, Close Brothers invited ten employees to take part in a simple challenge. Take a few minutes to see what happened in a short video.

Addressing lifetime saving issues by increasing employees’ confidence in their own decision making must now sit at the heart of financial wellbeing design.

The challenge of insufficient saving and poor understanding requires a holistic approach. Programmes that only focus on a single savings product, such as pensions or share schemes, are now outdated. Employees need to have the opportunity to understand and evaluate what is best for them, as their priorities change over time.

Helping people to raise their overall standard of financial awareness doesn’t have to be expensive and can be done in a variety of time and cost-effective ways.

Financial wellbeing benefits everyone, with employees likely to better engage with an employer who is supportive, as well as helping to equip individuals to meet their personal savings goals. However, time is running out. If we are to avoid the lifetime savings challenge turning into a future wealth crisis, we need to take action now.

Download your free copy of the Lifetime Savings Challenge report and watch the full video online.


Before you invest, make sure you feel comfortable with the level of risk you take. Investments aim to grow your money, but they might lose it too.